When you host more than 200 journalists from around the world at the Consumer Electronics Show and let them experience firsthand the world of Delphi innovation, it doesn't take long for word to get out. And from the interest generated, it did. Delphi's Internet connectivity technology was featured on MSNBC's, The Today Show. Delphi's Dual-View Navigation Display was featured on autoblog.com as well as other websites. In fact, if you enter the keywords "Delphi 2008 CES" in your favorite Internet search engine, you receive more than 1,000,000 links.
More than 130,000 visitors representing 140 countries attended the 2008 CES, the world's largest consumer electronics trade show. And Delphi products, beginning with those coming out this year to those that will be rolled out over the next few years, were a hit. "Delphi's new products and technologies are just what consumers are looking for in the areas of vehicle safety and mobile connectivity," said Jeff Owens, president of Delphi Electronics & Safety. And, automotive manufacturers are looking to seamlessly integrate these same products into vehicles.
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| At Delphi's booth, an anchor from MSNBC discusses Delphi's Internet Wi-Fi Connectivity technology, a joint program with Autonet. The service provides unbroken Internet connection as a vehicle moves between cell towers. |
Delphi's presence at CES was about much more than catching the attention of the news media. It provided the ideal opportunity to showcase products and emerging technologies in one exciting venue. Delphi executives were on hand to discuss products, technologies, and industry trends with both current and potential customers. And, it was a great chance to build relationships and discuss the future.
In addition to these customer relationship opportunities, Delphi Electronics & Safety President Jeff Owens participated on a moderated panel entitled, "Mobile on the Move: What's in Store for Car Electronics." The forum reaffirmed the growing demand for in-vehicle electronics, and Delphi's role in providing these products.
Big Hits
At Delphi's booth, several exhibits were a big hit with show attendees, including an active safety simulator, an intuitive concept driver interface system, Internet connectivity, and Chinese Chery V5.
Safety simulator. Attendees experienced firsthand how Delphi's active safety products work to help prevent accidents. The simulator demonstrated forward collision warning with pre-crash sensing, lane departure warning, side alert, and adaptive cruise control with stop & go, which can reduce the vehicle's speed all the way down to a stop.
Integrated Driver Interface System. The Delphi Information, Convenience, Protection (ICP) vehicle is designed to help drivers perform necessary tasks while enabling them to keep their hands on the wheel and eyes on the road. The system offers an intuitive, integrated interface that provides easy access to information while helping to optimize safety and security all while offering a clean aesthetic look that is in harmony with the vehicle interior. This is accomplished by placing controls that require driver attention within a 20-degree forward field of view. "The ICP system effectively connects the driver to the vehicle cockpit and control functions, and minimizes driver distraction," said Jugal Vijayvargiya, Delphi Electronics & Safety Controls & Security lead executive. Government and industry research indicates that when a driver's attention remains focused on the road within a 20-degree field of view, the number of distraction-related accidents can be reduced.
Some of the additional technologies featured on this ergonomically and technologically engineered cockpit are a reconfigurable head-up display, personalization, portable device integration, and a long-range bi-directional key fob that enables two-way vehicle communication.
Internet connectivity. Delphi and Autonet Mobile have collaborated on an in-vehicle connectivity system that helps enable drivers and passengers to stay connected. E-mail, Internet connectivity, and gaming are just a few of the possibilities. Delphi's connectivity expertise allows the session, link, and content to be maintained from the vehicle for seamless media delivery.
Chery V5. Delphi demonstrated a production integrated navigation and entertainment system on a Chery V5, manufactured by China's rapidly growing domestic auto company: Chery Automobile Co. Ltd. Making its first U.S. appearance at CES, the smaller, fuel-efficient Chery V5 is expected to enter the North American market soon.
Delphi announced last year that it would provide complete integrated navigation and occupant protection systems for several Chery platforms starting in 2009. "Chery chose Delphi over our competitors because of our ability to deliver complete systems at a competitive price and our knowledge of the North American market," said Charles Goad, Delphi Electronics & Safety Entertainment & Communications executive.
The Delphi system combined navigation with premium audio entertainment. The touch screen navigation radio features DVD-based map navigation and an AM/FM/CD radio that is satellite digital audio compatible.
Hot New Products
Delphi recently launched two new consumer electronics products. The XpressRC™, a full-color split-screen satellite radio that is plug and play and features Songsaver, an easy way to always have access to your 10 favorite songs. And, the NAV300 is a pocket-sized navigation system with preloaded maps of the US and Canada. With Bluetooth™ connectivity, voice command capability and Zagat™ guides, the NAV300 is sure to be a popular travel companion.
Sharing the Limelight
Safety, entertainment and communication technologies weren't the only Delphi innovations at the 2008 CES. "Delphi's electronics cooling systems portfolio of products help improve energy efficiency, noise reduction and performance for both electronics manufacturers and consumers," said Ray Johnson, managing director, New Markets, Delphi Thermal Systems. "For manufacturers, Delphi's new cooling technology means improved output, and for consumers, it means increased performance of their computers, gaming systems and other electronic devices."
Delphi's data connectivity systems, which can be located throughout the vehicle for easy access, were also on display. By offering a hub to accommodate multiple vehicle system or consumer interfaces, Delphi can help vehicle manufacturers fulfill consumers' demand for an ever-increasing array of entertainment and communication options.
A Show of Support
Delphi demonstrated its commitment to high-quality innovations for vehicle manufacturers and consumers at the 2008 CES. And the company's dedication to supporting the efforts of OEMs to bring reliable products to market quickly while minimizing cost and assembly requirements remained vanguard.
According to the Consumer Electronics Association, sales of electronics for automobiles are expected to reach $12.8 billion this year, a 12 percent increase from 2007. "Delphi assembled the strongest lineup of new mobile electronics ever to show visitors at our CES exhibit," said Jeff Owens, president of Delphi Electronics & Safety. "These are products that consumers are demanding in the areas of vehicle safety and mobile connectivity, and the products that automotive manufacturers are looking to seamlessly integrate into vehicles."
For more information about all of the Delphi products showcased at 2008 CES, see the specific press releases.